First opened in Liverpool city center in 2015, Barbers No 1 has quietly evolved into one of the best barbershops in the North West, with 15 stores and clientele including Liverpool, Everton and Manchester United footballers. It has a star-studded clientele, including Manchester United footballers. Rugby league star from St Helens, Wigan and Warrington.
With a commitment to quality haircuts and the success of each store, the Barbers No 1 team has 'grown and grown' over the past nine years, culminating in the opening of our St Helens store on Bridge Street in 2015.
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After building a reputation for barbershops around Merseyside, former Liverpool player Roberto Firmino briefly stopped outside a store in the city and an intrepid member of staff handed him a flyer. A connection has begun.
Once the Brazilian returned home and was satisfied with his trim, he recommended the business to his team-mates and Barbers No 1 has since worked with players such as Jordan Henderson, Andy Robertson, Harvey Elliott and Darwin Nunez, among many others. Ta.
Some barbers visit players' homes to give personal trims, while others are invited to cut the hair of the England, Scotland and Brazil national teams.
Inevitably, photos with Premier League and Super League players draw a lot of attention to Barbers No 1, who has over 80,000 followers on Instagram, but as Sam Evans says, these players The fact that we always come back and recommend them highlights their high quality. work.
Sam, Barbers No. 1 area manager based in St Helens, said: “The players who come here obviously really help us as a business because we can use this to grow on social media. ” he said.
“But that means we have to maintain quality at all times, not only for the players coming in, but also for our regular customers and those who may have seen us on social media.
“Trust is so important in the barbering industry, so whether it's a footballer, a rugby player or anyone else, they go back to a barbershop that they trust and feel safe with, and I think we've done that really well. ”
Barbers No 1's famous clientele has helped to enhance the business' reputation, but staff are particularly proud of their academy division, which trains the next generation of barbers.
With three academies, including one above our Bridge Street store, the team offers 12-week training courses to teach hairdressing to the highest standards, with guaranteed work experience and the possibility of a job offer at the end of the course. there is.
“We see the academy as providing a career path, not just a job for someone,” Sam added.
“We invest in the future of each and every one of us, and over time we see young people taking this course, getting jobs and even owning our new stores. I'm very happy.
“We always like to get together for team meals and nights out, so we see this business as an environment with a real family feel where everyone looks out for each other.
“We're really happy with how things are progressing and the business and the academy seem to be getting better and better.”
With plans for three more barbershops and a long-term goal of expanding overseas, St Helens Barbers No 1 will be open seven days a week.
