“DOOM is purely a celebration of clowning around in the face of negativity,” says Uppercut Deluxe founder Steve Purcell.
So how do you prepare your surfer skeg for a typical uppercut campaign shoot? Tell them to strap in!
Between driving a haunted hearse, getting a haircut for the first time in months, putting on a ton of makeup, and trying to ride a board shaped to the specifications of a coffin lid. Larrikins' Lakie Meeks and Gus O'Malley outline the high jinx involved during the two-day shoot of their highly anticipated annual capsule campaign. Doom & Gloom.